For me it comes down to this. PS3 would have been 2nd place by now had it matched $$ to 360.
This is assuming all other things remain constant.
However, that would have also entailed the very plausible bankruptcy of Sony. Thus, things didn't happen that way.
All of Sony's other plans were ok. Game deployments are not horrible and generally match 360 equally. The online was free and therefore added value for the fact it was missing items live has. I would bet a great % of 360 adopters would have purchased a PS3 had the PS3 matched the pricing of the 360Pro model.
As it is, 360 offers the same as the PS3 in every area except bluray, and that is surpassed by the fact that everyone's friends have 360's and a far lower price for the most desirable model.
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