Various insiders on gaf are hinting that the Slim will hit in September (one actually saying September 1st specifically). The date also jibes with those leaked distro adverts from France. I wouldn't be surprised if the date in the OP is correct, but they just used a mock-up photo as they had nothing else.
The insiders on gaf also say the fat ps3 will get a price drop in late August (to 299 Euros, not sure about other territories). Whether that's to coincide with Madden as the rumors said, or whether it will follow GamesCom, I don't know.







