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well, those points are just small things... but I'm sure there's plenty of other things I don't even know about.
I mean what would you do as a company if you were holding back due to low profits?
More work spent on updates
Contracts for streaming video deals
EyeToy R&D
Opening up new divisions and dev groups
Server expansion

In short, I think they are making money on ps3 now, and because of this, they will be spending a lot of money to stay in the black, even if that means spending one more quarter in the red to prepare for the future.