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By lucrative, I thought he meant the best religion to get into financially.  Religion is a good business to get into, you convince a bunch of people that a magical being will bestow them with pleasure and riches beyond imagine, and the only thing they have to do is worship him and follow an ancient moral code.

As far as the most lucrative religion, I'm tempted to say Catholicism since the pope's shoes cost more than many of his follower's annual income. However, I would rather be a pastor in a megachurch. Those guys makes loads of money, and are able to have women and use that money on pleasure.