Of those 11 cents, how much reaches Sony? They are only a 1/6th or 1/8th owner of the Blu-Ray tech. So 1-2 cents isn't that much 
Also, Sony has made computer parts used in Windows PC's for ages so I just don't get where you are going with this. They make DVD drives, and before that they made CD drives. They also make some of the nicer desktop and laptop models for MS's Windows platform.....
Sony and MS have always been benefiting from eachother....







