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When you take an expensive product and sell a limited quantity at a lower price a rapid sell out is not really a sign of massive demand at that price. Suppose for a moment that you have three stores that each have ten consoles on hand and they each (typically) sell 6 consoles in a week; if one of the stores reduces the price of their console dramatically and sells out the ten consoles it had on hand (almost) immediate, and the other two stores sell 4 consoles there has been no more people to buy that console than there was durring a typical week.