the fact people are actually buying the digital clothes and such already show that Home is NOT a failure, this was Sony's goal to begin with.
I my self go in every week to check out the home theatre, the one movie I want to watch is 2012, and it was because I actually saw the trailer for the 1st time while I was in Home, so just from my own experience the advertisement is working.
I also notice one thing about home, there doesn't seem to be allot of 'actual' gamers, I've seen many profiles and their is a shit load who don't have any trophies at all, this to me at least suggest that gamers like my self either don't bother with home, or pop in once in a blue moon, while non gamers just go on it to either socialise with people they don't know, or people they do, something like chat rooms but with an avatar.
As they say, different strokes for different fokes.
All I can say is that 30% of 22.5 Million is 6.75 Million users, which in it's self is quite good, now if these people on average bought something for like a $1 every day then that's already 6.75 Million bucks a day, and that's just on actual content, the other side is income from adds, now my numbers are NOT 100% spot on, but they do illustrate my point, and that is despite what people think home it's self isn't a failure but quite successful when you look at the revenue sony could/is potential getting from this project.







