axumblade said:
sguy78 said:
axumblade said:
sguy78 said:
axumblade said:
sguy78 said:
axumblade said:
sguy78 said:
It looks to be very front loaded. |
Unless it's in limited release, movies are always frontloaded...
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Some more than others. The Dark Knight was a rarity in that it had a huge opening weekend, and still had tremendous legs.
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I agree it had legs. They weren't tremendous though. After the 11th week, the movie was well out of the top 15 after 2 1/2 months. I'm not saying that it wasn't a major success, just that the legs on it weren't that strong in comparison to a movie like Slumdog Millionaire, which was in the top 15 from November until April.
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Sure, there are movies with more legs. TDK had a rare combination of a huge opening, as well as extended legs. Also, the summer season is much more competitive than the January to April time frame. There were most likely much lower grosses for Slumdog Millionaire to compete with than TDK had against it, and TDK had a much higher gross without question.
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I never questioned the gross of the movie. As I said, legs on almost every movie suck. The Dark Knight was hardly an exception. Considering that movie theaters look to get rid of titles as quickly as possible, it did pretty well for itself I guess. It's legs made the movie go from a 7 million dollar gross to over 100 million. That's what legs are. Not grossing almost all of the money during the first 10 weeks and then disappearing.
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Well, it was one of those movies that had a progressively increasing theater count that didn't hurt. I believe it won the Academy Award for best picture if I'm not mistaken; which also adds to the legs during awards season. I'm not sure because I haven't paid that award any attention since Saving Private Ryan lost out.
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Award season does contribute to the overall gross of a movie. But theaters also got The Dark Knight back in around award times as well. It's jump was from about $9k to $660k for a week and disappeared. While it does contribute to a lot of movies, but it doesn't always leave as much of an impact as Slumdog did. x.o Of course the 660k was impressive considering that The Dark Knight was already on Blu-Ray.
Also, a lot of movies that progressively add venues, tend to also lose venues in the process, or even people lose interest in them afterward from driving somewhere that actually does have the movie, therefore they will lose some of the potential gross.
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TDK wasn't in the Best Picture category, and had a very limited return in IMAX theaters. I guess the point originally was that as far as Harry Potter is concerned, I doubt it will compare domestically with TDK. What's funny is that box office means less than it ever did as far as the bottom line is concerned for movie studios. The numbers for last year's box office was 18% of total revenues.
