Words Of Wisdom on 17 October 2007
| naznatips said: That doesn't make sense. If that was their plan then why discontinue the 60GB? It's more likely that the 60GB is selling because it's been discontinued and had its price reduced and people are worried they are going to be stuck with the crappy 40GB if they wait any longer. Yes, it boosts sales, but that type of sales boost is not long lasting (See: US sales boost for PS3 60GB which are now back to horrible levels). If you use that scare tactic method of boosting sales you are only going to get short temporary boosts and you'll have to continually reintroduce SKUs (a very expensive process) with even less features to try and keep people buying the ones with good features. |
If they can rinse and repeat this formula then it will work.
Consoles have long lifetimes so they probably think they can afford to piss off customers now with the assurance that they probably won't care in 5 years. Right now they need to move units moreso than present an honest PR image. If they can score cheap shots, they're going to take them at this point I think.
