naznatips on 17 October 2007
| kn said: Assuming those numbers are accurate, I'd Actually, I'd call the PS3 $399 pricing strategy either a stroke of dumb luck or a brilliant marketing maneuver. I'm going to settle on the latter and here's why... The price point was already high for the PS3 -- no two ways about it. Buy creating the cheaper 40 gig version, they answered critics and people mentally say to themselves -- "self, this new sku is affordable. let's go get one". Self then says, "but wait.... since we are now going to buy a PS3, why not spend the small amount (relative) of extra cash and get the games and extra controller? It's a no-brainer, isn't it, self?" Self says yeah, justifies the price that was apparently previously unjustifiable and walks out the door with their shiny new hardware. That's kind of a page from Microsoft's book... they keep the core out there but for just a few dollars more.... you get a hard drive, backward compatibility, wireless, and so on... Obviously that is changing a bit with the arcade version, but still... |
That doesn't make sense. If that was their plan then why discontinue the 60GB? It's more likely that the 60GB is selling because it's been discontinued and had its price reduced and people are worried they are going to be stuck with the crappy 40GB if they wait any longer. Yes, it boosts sales, but that type of sales boost is not long lasting (See: US sales boost for PS3 60GB which are now back to horrible levels). If you use that scare tactic method of boosting sales you are only going to get short temporary boosts and you'll have to continually reintroduce SKUs (a very expensive process) with even less features to try and keep people buying the ones with good features.
