Assuming those numbers are accurate, I'd Actually, I'd call the PS3 $399 pricing strategy either a stroke of dumb luck or a brilliant marketing maneuver. I'm going to settle on the latter and here's why... The price point was already high for the PS3 -- no two ways about it. Buy creating the cheaper 40 gig version, they answered critics and people mentally say to themselves -- "self, this new sku is affordable. let's go get one". Self then says, "but wait.... since we are now going to buy a PS3, why not spend the small amount (relative) of extra cash and get the games and extra controller? It's a no-brainer, isn't it, self?" Self says yeah, justifies the price that was apparently previously unjustifiable and walks out the door with their shiny new hardware. That's kind of a page from Microsoft's book... they keep the core out there but for just a few dollars more.... you get a hard drive, backward compatibility, wireless, and so on... Obviously that is changing a bit with the arcade version, but still...








