The Offical June 2009 NPD Thread (Data in 3 hours - 5 weeks ending July 4)

[Ail]

Soriku said:

Ail said:

I don't think the Conduit numbers (71k) even cover the cost of the advertising in the US.
There were a significant number of TV adds.
The marketing budget was definitly in the 5 Millions$ + range...

That might explain one of the complains you often see on these boards, the one about lack of marketing/Tv adds for Wii third party games.

If sales can't cover the cost of TV adds, you're better off not doing them...

 

 

You know this game'll have long legs, right?

Will it ?

It's not like Sega will be able to afford to keep airing TV adds for long...

And seeing how sales in 2 weeks were 71k my guess is second week sales were at best 30k, maybe less...

That doesn't bode well for legs...

HVS might end up making money, but honestly with the marketing campaign they did, I doubt Sega will...

 

Even if by some miracle the game has legs, sales won't have been affected much by the huge marketing so the return on those TV adds will still be very weak.

The idea with TV adds is that you expect them to significantly boost sales at the time they are airing... That did not happen.