Ail on 17 July 2009
I don't think the Conduit numbers (71k) even cover the cost of the advertising in the US.
There were a significant number of TV adds.
The marketing budget was definitly in the 5 Millions$ + range...
That might explain one of the complains you often see on these boards, the one about lack of marketing/Tv adds for Wii third party games.
If sales can't cover the cost of TV adds, you're better off not doing them...
PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !
PS3-Wii gap : 20 millions and going down !
