| Aion said: Whats the difference between revenue and profits? |
night and day, and I'll assume you aren't kidding...
Revenue is gross
Profit is net
So, high revenue and low profit necessarily a bad thing, if you've got a solid reason for that. If it's because you're ongoing cost of revenue is too high, that sucks. By the same token, having high profit margins and decreasing revenue is also a bad thing, since it could signal a deteriorating business model. steady growth in both categories is what you want...the clincher are one-time charges for things that boost the business model...these are normally viewed positively, since they help deliver potential game changer...for example, Natal.
"...You can't kill ideas with a sword, and you can't sink belief structures with a broadside. You defeat them by making them change..."
- From By Schism Rent Asunder
