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Well, I was thinking about ad campaign for it game. Sure MS will spend MUCH money on it, I think the deal for making FFXIII multiplat was Ms paying the marketing. And I'm sure MS can make marketing!! Imagine a FF island in Time Square or Super Bowl ads , heavy advertise at LIVE(imagine while you are in waiting room to play Halo there is and ADD for FFXIII). MS has to show that 360 owners buy japanese games.