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Source IGN

US, October 16, 2007 - Just a few weeks ago we reported on rumors of the upcoming launch of a new, 40-GB model of the PlayStation 3 designed to compete this holiday season at a $400 price point. It was the FCC that originally let the cat out of the bag when it made public the documentation of its approval of a new PS3 SKU, but now Target seems to be providing all but an official announcement from Sony. GamingBits has secured a collection of pics of in-store bar-code scanners that list both price and show a clear 40-GB model designation. According to the blog, the UPC codes also match up perfectly, so the confirmation is a done deal.

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Well, it looks sony is trying to compete with MS and Nintendo this christmass in the U.S. also, but I doubt they will be able to outsell one of both, but hell, the $399 version is comming to the U.S. should help to be not crushed by the competition.