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HappySqurriel on 15 July 2009
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Ail said:

Yeah it's a known fact that all developer/publisher companies are headed by stupid executives that never try to increase the profit their company makes...

Seriously the constant criticizing of gaming companies for not delivering what people want on the Wii is really getting old...

These guys mostly know their job and their bonus/stock options depend on how well their company do so if there was a way to reap huge profit on the Wii, they would be all over it...

And if you think you know the market so much better than them. Why the heck don't you start your own company ??? 

 

Reading these forums feels like reading monday quaterback posts after the superbowl sometime..

If all these publishers are so well run, why do they have games which reliably bring in tens (or hundreds) of millions of dollars in profit and still lose money on a regular basis? If they're so well run why are their debts growing at a rate where many of these companies will be bankrupt before the next generation begins? If the management has such foresight why did they expect the PSP to dominate the Nintendo DS, and the PS3 to dominate the Wii, and then spend years trying to catch up?

 

Anyways, I think you misunderstood me anyways ...

To put it another way, the way most publishers manage risk is by only producing products where there has been a demonstrated high level of demand for those products and this results in the industry (on the whole) moving as a herd. Even though many publishers would be more successful brining their Wii Fit clones or party games to HD consoles, or producing a First person shooter for the Wii, they will continue to produce a game which would be lucky to be the 5th or 6th best selling game in a genre on a platform in a year (probably for a couple hundred thousand sales). If you're dealing with a cheap Mario Party clone that isn't that bad, but when you've "only" spent $10 Million on your "low budget" HD console FPS being the 6th best game in your genre on a console in a year will push you to very large losses.