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I just don't see how a Sega comeback should end well. The market has changed when Sony and MS entered the market, with their giant budgets. Remember, last gen almost broke Nintendo's neck.

Next problem: Traditionally Sega's audience is almost identical to the Sony/MS audience. But there's absolutely NO point in directly competiting against PS and Xbox with a conventional console. It's suicide (that's why Nintendo had to gamble with the Wii - and won). They would need a USP, some big feature to completely differentiate their system from all others.

Next problem: Their own IPs. Take their mascot from better days, Sonic... he is absolutely deranged. The rest isn't strong enough to drive a console's sales, even as exclusives.
http://vgchartz.com/worldtotals.php?name=&console=&publisher=288&genre=&minSales=0&results=50&sort=Total



Currently playing: NSMB (Wii) 

Waiting for: Super Mario Galaxy 2 (Wii), The Last Story (Wii), Golden Sun (DS), Portal 2 (Wii? or OSX), Metroid: Other M (Wii), 
... and of course Zelda (Wii)