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superchunk said:
There is a point that having so many different sku's creates more problems for your brand than it does help it. Too confusing and you really can't specialize you factories to maximize the reduction of cost. Seems stupid.

While I agree that with consoles having multiple SKUs may not be the ideal approach, Apple is doing swimmingly with several iPod models.

Why this applies to consoles and not to other electronic products is more interesting to me...