Because one late night at the office when Bill and I were stoned out of our fucking minds. We were talking all kinds of crazy shit like touch screen tables and full body interaction and something about how much SNES was the best console ever and Sony was a bitch. As we were hitting like our 5ht joint he was laughing hysterically about the extra 10 billion he had no idea what to do with. I said why not buy some African country and make them fight in death matches, he said no let's totally fuck Sony.
That's when it really got interesting.
He suggested Nintendo wasn't able to win because Sony could outspend them, I agreed. Then he started on a tangent about sunspots, wtf? lol. I suggested taking a PC and putting it in some cool looking minicase and instead of Windows and other PC stuff, make it 3 times more powerful than the PS2 and buy a bunch of software houses, in particular Rare because they were the shit.
He then said great idea superchunkasaurus, lol, but what to call it. I said PS3 just to piss sony off, lol. He said no, I've been putting X on everything for fun, so why no Xbox.
Then later that morning we put our clothes back on and started to remember what we were talking about. He called a few people and about 10 days later Xbox launched.
That's about it. Prime source right here folks.
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