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I agree Timmah!, this'll sell more than 1m quite easily imo. Judging by the sales of House of The Dead Overkill, which has made a profit according to Sega, I'd say that Sega are halfway to making a profit after only 2 weeks worth of sales in the States alone. The impressive opening sales of a new 'hardcore' game with a new IP bodes well for The Grinder imo. Publishers will be fighting tooth and nail for it assuming that Sega haven't already done a deal for it depending on sales of The Conduit.

The marketing guys from High Voltage Software have done a stellar job, and shown that viral marketing - when done properly - can work really well.