yeah, they DO target somehow the casual gamer market, but it's not at all their priority, with games like MGS, GOW, GTA...
For one casual game they release on PSP, they release maybe 5 core games, it's the opposite in DS releases.
If casual gamer was their priority, the console would be priced cheaper and you'd see tons of hannah montana / quiz / doctor kawajimago games every month. Clearly, that's not what we see.
Their next target is more the Apple Iphone crowd actually, with the PSP Go. For me it worked, since I'll buy one when it's released. ;)







