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madskillz said:

Marketing, my friend, marketing.

Brand wise, Halo completely OWN5 GT. Sales wise, of course, favors GT, but marketing reach - brand - are in Halo's favor. You have it plastered all over the place - at fast-food joints, on Slurpees, and has books about it - even a Guitar Hero track. And GT hasn't proven it's gonna be stellar in this gen yet. Even then, it won't have the brand power as Halo. There's even talk of a Halo movie - though that's kinda hard when you realized Halo jacked a lot of its flow from "Aliens."

Still, it's a huge brand, and only a pro-Sony type - a fanboy - would say otherwise. You can hate all you want, but the truth is clear - show me one GT mug, glass or doll - or even car set - in a Wal-Mart, Target or at a 7-Eleven.