Why did Microsoft succeed where Sega failed?

[KillerMan]

kowenicki said:
cash cash cash... and its why they will win out over Sony too.

Actually bigger reason for this is that Sony really screw with that 599$ price point. With brand  recognition of 2005 (PS domination at its highest) and under 399$ price point at launch PS3 would have crushed X360 in sales.