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Even if the game is abnormally expensive (and I'd expect it to be, since it is the #1 game coming to the ps3, aside from maybe GT5 and FFXIII), that doesn't mean that Konami is footing the entire bill.

Look at what Sony's Peter Dille told Kotaku shortly after E3 this year:

"Our folks have talked to the Konami folks, and until the announcement was out from our side, I think they were being a little bit cagey. But the agreement calls for exclusivity, the announcement's been made, and now people know the real story."

The agreement calls for exclusivity? I'm sure some money exchanged hands under that agreement.