Destroyer_of_knights on 08 July 2009
Sony doesn't have a mascot, it has an entourage of mascots from their all their great franchises, people just choose to ignore them because to them, a mascot has to be an iconic character who is milked to the shit house because if they aren't they cease to exist as a mascot, catch 22.
If a company can just have their strength in the brand name and have no need of a mascot, then their free to end and start franchises as they see fit with out any penalties, this I find is the best way.
