I think it might make sense for Sony to make sure they are a competitor this holiday season and have a temporary price- cut through all regions of $100 and £100 etc to make sure they have a HUGE sell-through of the console and software and once the holiday is done put the price back to what it was... This would still lose money (if unable to do a permanent cut) but see sales of hardware and software (being the important one) rise dramatically) and the software sales should off-set some of the losses from the hardware!








