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Aj_habfan on 05 July 2009
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DirtyP2002 said:
Aj_habfan said:
DirtyP2002 said:

The DLC was the smartest move MS could have done.

  1. it was a loan --> MS has a pile of cash, around 20 billion so 50 million won't hurt them at all and it is cash they will get back anyway
  2. The Lost and damned was downloaded more than 1 million times --> more than 20 million USD revenue on Xbox Live and the 2nd DLC is still coming
  3. They showed the world that they got the "superior" (I know...) version of GTA IV and advertised this well. GTA was heavily associated with Playstation, now everybody knows that this is one the 360 as well.
  4. This was an important step for digital distribution and a big plus for Xbox Live

Sony would have done the same, but they don't have this pile of cash.

You are grossly exagerating it's importance. The average consumer probably had no idea it had DLC when they bought it, I never saw it advertised anywhere before the game was released, only talked about on game forums. And I don't really see how it did anything special for DD...

If it was a 50m dollar loan, Rockstar lost money on this DLC, seeing as how they would have to pay back Microsoft. If Microsoft covered the cost of development, then they lost some money.

 

 
  1. MS talked about this whenever they could.
  2. There were even ads running on German TV for the Lost and Damned - you don't see much Gaming ads in Germany at all. And they covered the whole Xbox Live Dashboard for weeks with TLD
  3. It is the most successful DLC ever released on a console. NO DLC ever before created a revenue like this before - so they did something for DD
  4. You can't say anything about who lost money on this. How much is it to produce DLC for a game? How much interests would Rockstar pay for a 50 million USD loan to a bank? Did MS claim any interests at all? etc etc

I really do like this listing-feature :D

1. MS talked, but only gamers listen to MS.

2. I saw a couple ads for Lost and Damned, no denying that, but before GTA IV released it wasn't very well known. I imagine if someone already bought it on PS3, they wouldn't want to rebuy it on 360 or buy a 360 just for the DLC.

3. It made the most revenue because it was one of the most expensive. Didn't Castle Crashers just pass 1m too? Maybe it helped Xbox Live a bit, but no affect on DD in general.

4. If they borrowed 50m I imagine they thought they would need 50m dollars to produce all the DLC, no? If it only made 20m revenue, Rockstar is in trouble. Even if it only cost half of what they borrowed, it's likely they are just breaking even now.