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I don't think ads are bad if they're done tastefully and do not distract you. Heck they might even show something useful like a current sale for EB/Gamestop. As long as its not jarring or block functions then it's all fine.

Example: I don't think I even notice the ad that appear right below the 'quick reply' box on this site, it's small and tasteful and if it's something I'm interesting in, I might even click it. That annoying dragon MMO ad that pop up covering the bottom of the screen though is damn annoying.