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Triple A budget,  Triple A franchise?  Introduce an AA (new IP) title with hopes that it will make profit and grow to a triple A franchise? EA's Madden football is always AAA.  Big budget, long worked on titles dosent mean triple A (I'm still waiting for DUKE NUKE'em)   From the looks of it when a new titles comes out its the Advertising or the DRAW in, that will make people think its a triple A but its moslty the company with thier AA title praying for HUGE profits/sells so they can make triple AAA follow ups and establish a money maker franchise.  Exp: Drakes' pt1 (above average-new IP) = AA.  Drakes' pt 2 (way better more things to do and multi player)  = AAA "established franchise" money maker.