dolemit3 on 03 July 2009
| DirtyP2002 said: since we haven't heard any kind of correction or update - can we assume these numbers are correct? They sound strange, but it is GFK we are talking about. GFK is the 2nd or 3rd largest market-research company in the world. |
It doesn't really matter how big the firm is, what matters is the size of the market they track and GfK tracks 90% of the UK market. If the numbers didn't get wrecked along the way then there is not reason to suspect their correctness.
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