NJ5 said:
I guess we just have different standards for what a mascot is. For me a mascot is something which is so closely linked to a company that you almost automatically think of one after the other. Having many equally powered "mascots" completely negates that idea. For example, when people think of Nintendo they think of Mario, and when they think of Mario they think of Nintendo. This is true for a very high proportion of the public, even people who never play games. Sony doesn't have anything like that even among gamers, let alone the mass public. mascot: a person or animal that is adopted by a team or other group as a symbolic figure My list contains symbolic figures which are what mascots are. Did Sony ever adopt any of those figures as the symbol for SCE? I don't think so.
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I quite agree with you on this point.
Instead of mascots, we can say Sony had fetish or totem recognizable brandnames through the years, let's name a few:
Trinitron CRT
Walkman
PSOne
PS2
Vaio
Bravia
BD
IMVHO, even more than Apple, that strictly integrates, blends, harmonizes its HW with its SW into its own design, Sony gives more importance as recognizable and desirable items to its HW.
So we could say that if eventually it will have more success, PS3 will become the totem of itself.
But this happens to Wii too, that needs to rely on Mario much less than previous Nintendo products, Wii brand supports itself stronger than anything else.