JaggedSac on 30 June 2009
I think they might be talking about the Silverlight Smooth Streaming technology.
"Today, movie trailers are available in a high-definition (HD) format, but Silverlight will deliver 1080p HD and 5.1 surround sound without discs directly into the Xbox, Alexander says. "You can use that same creative asset on Web sites," he says. "It also makes it easy to integrate with other applications, such as online movie ticketing. For studios, it's all about selling tickets."
This could be used when you click on one of the ads in the current NXE. This is probably what they are talking about.
