Rare Claims That Nobody Knows Who The Company Is

[NeoRatt]

I think what they mean that people cannot define Rare's identity and role in the industry...

For example, when people talk FPS Bungie and Infinity Ward's name comes up as the bench mark. When you talk JRPG, Square Enix... WRPG, Bioware... Stealth is Kojima Productions... Hard core action games Itagaki when he was with Team Ninja... Racing, Polyphony Digital and Codemasters... etc..

Rare is not associated with genres but rather their games. Everyone knows what games they create, not many people understand what they have been the benchmark for in the industry.