| sales said: So why didn't they do so? Why did they keep the price as high as $299 for so long? One possible reason could have been that the Saturn was moving so well in Japan, where it is the undisputed market leader, Sega of Japan wanted to keep the prices high there. By keeping prices higher in Japan, there was no way that they could implement a price cut in the US, as it would constitute "dumping" for selling a foreign product substantially cheaper than it is selling in its country of origin. |
Thank goodness for the US federal government and their anti-dumping laws. Without the Feds high regulation of the videogame market, things might have turned out a little different. This is another example of a bad government policy having unintended consequences which potentially hurt millions of people.
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