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Essentially his saying if MS can make people believe their console with online subscription and a lots of hardware issues and hardware things lacking, Sony could have made online subscription only to make the price cheaper.
If 360 fanboys really believe their console is a better deal because of initial price, Sony could do the same.
But Sony choose to give customer the best hardware with blu-ray and free online because they really though the fans would see what a great deal that was.
Customer aren't that smart to see trough the live and 360 hardware add-ons bloodsucking costs and to see how ps3 is the best value.