Starcraft 2 makes major announcements (and I am off the hype train)

[TruckOSaurus]

I think they'll get casual WoW players by doing an ad like "From the makers of World of Warcraft comes a new game ... ". Many WoW players will buy it, play it, a few will love it, most will hate it because it's nothing like WoW but Blizzard won't care because a sale is a sale.