Alby_da_Wolf on 29 June 2009
^^
Yes, we tend to look the matter in a too console-centric way, but slowing Java's expansion in the entertainment was important too for MS. And becoming more important in the movie industry. At the same time MS had to tread carefully and avoid looking too greedy, otherwise it would have raised majors' suspicion. MS was so eager to show fair play that it released standard specifications for its previously proprietary codec VC-1, that became accepted and used not only in HD-DVD, but in BD too. It didn't work as MS hoped in its rosiest dreams, but nevertheless MS reached some minimum goals, like slowing BD, Java and Sony and forcing the latter to lose money to push BD, and all this at a reasonable cost, while Toshiba paid almost all the bill.
