You must remember though, the C64 was over twice the price of the Spectrum at the time. Most people I knew had a speccy simply because none of our parents could afford the C64 as 400 quid was a lot of money at that time. Interesting little piece from wiki which pretty accurately sums up what happened -
In Europe, the primary competitors to the C64 were the British-built Sinclair ZX Spectrum, BBC Microcomputer and the Amstrad CPC 464. In the UK, the Spectrum had been released a few months ahead of the C64, and was selling for less than half the price. The Spectrum quickly became the market leader and Commodore had an uphill struggle against the Spectrum as it could not rely on undercutting the competition. The C64 debuted at £399 in early 1983, while the Spectrum cost £175. The C64 would later rival the Spectrum in popularity in the latter half of the 1980s, eventually outliving the Spectrum when the latter was discontinued in December 1990.
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