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Girl Gamer Elite said:
If Blu-Ray wins it most likely won't save the PS3, and since Sony is only one of 9 companies in on Blu-Ray it won't be like they've cornered a new format all to themselves.

In 12 years of total market dominance SCE made $2 billion in profit from the games industry. Last year alone Toshiba made $1.5 billion from DVD royalties. Sony recieves the lions share of the royalties for Blu-ray. If it does become the next standard format they are laughing all the way to the bank.