| volrath50 said: Makes me think of American political ads. I'm just expecting to see a Gametrailers review or something giving a terrible PS3 game 95%, and then hearing right at the end "Sony Computer Entertainment America is responsible for the content of this review." Or a review of a Nintendo game, ending with "I'm Satoru Iwata, and I approve this review!" |
Actually, I don't think that this law will affect professional review sites much. The point is to target ads which are masquerading as a private opinion on a blog. Professional review sites (using the term 'professional' a little loosely, here :P) put their ads in banners and sidebars, leaving no doubt that those are ads and that the review site has recieved money from the publisher. The conflict of interest is implicit, and the disclosure is pretty much a part of the deal.
Now, if a publisher is trying to cut a deal where they actually do directly pay for specific review content, then the reviewer could run afoul of this law. And they damn well should.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
