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Keep in mind that the original photo that surfaced was confirmed fake by Jeff Rubenstein:

"This 'mockup' is pure conjecture," Rubenstein said. "This is 100 percent fake."


Of course, he only said that what is presented as the PlayStation Cloud, in that image, is not real. He never said anything about "PlayStation Cloud" itself.

Jim, one of the moderators on gaf, was nice enough to point that out. He also noticed that Sony's trademark on the term "PlayStation Cloud" was updated just this past week:

http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77697735
http://tmportal.uspto.gov/external/portal/tow?SRCH=Y&isSubmitted=true&details=&SELECT=US+Serial+No&TEXT=77697735

This "PlayStation Cloud" most certainly exists.  What all it entails, however, remains to be seen.