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Khuutra said:

So the primary distinction is not anything to do with role-playing, but simply carrying units over between missions.

More or less.  RPGs aren't really about role-playing anymore (except mostly wRPGs which actually let you make decisions) but that's a different discussion all-together.  Overal, games today are much more story-oriented than they used to be.  Now just about every game has a story.  Even some sports games have a story where you take the role of someone.  Advance Wars games have stories where you follow the path of the COs.  

Since we can't use story to differentiate games, we have to use gameplay.  I feel the biggest gameplay difference is that TBS lets you create new units in missions whereas sRPGs let you carry units over.