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I agree that the results are skewed, but I think everyone doing math using "300+ million Americans" is doing it wrong. These kinds of figures wouldn't count individuals; they'd count households. (If a man buys a Blu-ray player for his home, his wife is considered a Blu-ray owner as well.) The number of households in the US was around 111 million is 2007. If you do the math again using 111 million instead of 300+ million, the numbers don't look so bad. Still off, but not by orders of magnitude.