http://seekingalpha.com/article/144724-ps3-causes-heartache-for-sony?source=yahoo
There's a link touching on the subject. This is how the stock market wants nintendo to market themselves.
Any company that publicly trades gets scrutinized by the market to find out what makes the company go and where exactly is it going in order to best predict wether to invest in it or not.
Therfore, these comments bare some weight.