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@ Kung gras

Edit: The largest demographic of gamer is often overlooked and can best be described as "Mainstream" gamers ... These are the gamers who make games like Guitar Hero, Mario Kart and Halo so popular. The only thing they're worried about when it comes to games is if a game is fun enough for long enough to justify their purchase.

^^ That statement is ridiculous pure and simple.
Exactly what is the reason for buying games??? Isn't fun the most important factor? This statement is so absurd, you just described every person that's ever purchased a game. Everybody buys games based on how fun they think it is and if it's worth your money. If someone purchased games with any other mindset how could they not buy every game released?

The manner in which the person playing the game approaches gameplay is important but so is the intention of the developers who make the games. Developers that make games for traditional gamers make them so they require a certain level of involvement and devotion. The player has to immerse themselves enough to play the game. I'm pretty sure all the middle aged women and dudes who buy transformers the game because they think it's as good as the movie, don't want to bother with anything resembling an HUD or leveling up systems etc. It'll put those type of people off.

Just why is halo a mainstream 'casual' game??? Because it sells extremely well? Halo requires the player to fully immerse themselves. The controls are complex for casuals like most of the wii gamers. The multiplayer is immersive and intuitive and requires heavy gameplay not to mention devotion for things like the forge maps. How could you even claim that halo is a game for mass consumption. There are simply just that many gamers nowadays that allow it to sell that way. If you claim something like Forge is something that would appeal to casual gamers you're view is either skewed or you refuse to see the truth.

Nobody that plays one game for more than 5 hours at a time can be considered casual in my opinion anyway.