As hair-brained as that sounds at first, yeah; I actually see how a booming pirate market could easily move more consoles.
Of course, as a publisher you're still ultimately depending upon software sales rather than installed user base to keep you in business. If too many start pirating/bootlegging games, eventually you go right back to a PC type situation where the main winners are those who manufacture and sell hardware components.
And relying upon the "good graces" of people who pay minimal money for bootleg games to turn around and buy the game again new at retail when the game is Just That Good, is not something any publisher can depend on or even expect. At best they might by a used copy when it was cheap enough, which doesn't do the publisher any favors.
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