Squilliam on 21 June 2009
| bdbdbd said: @Squilliam: The situation where Sony is in, is a situation where they can only lose. Cut price -> make bigger loss. Cut royalties -> lose income. Don't cut price -> lose sales. Don't cut royalties -> lose games. What Sony likely wants to do, is to make the situation for the future as good as possible. Since Sony already went to bundle 3rd party games, the situation likely is a start of snowball effect. |
Probably their best bet would be a price cut, even a little $50 (12.5%) price cut would probably be enough to satisfy Activision-Blizzard. It wouldn't cost them the earth and they could possibly even reap a higher profit on the longer term and still break even on the short term.
Tease.
