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GranTurismo said:

At the DisplaySearch conference held yesterday, attendees were treated to the latest information regarding the format war. Warner announced that '300' has sold over 250,000 copies on Blu-ray since it was released in July, twice as many as has sold on HD DVD. Sony also announced that the PS3 would soon be receiving a firmware upgrade to boost its Blu-ray interactivity functions.

On the whole, HD players have increased their market share, now at 5%, since August when it was only 1.3% of total DVD player sales. Additionally, HD players accounted for 27% of the revenue in the DVD player market. This trend is expected to continue through the upcoming holiday season.

http://www.blu-ray.com/news/?id=580

So 1 in every 20 Movie players sold in September was a HD-DVD or Blu-Ray player? Also is it surprising that a handful of $500 machines cause a massive spike in revenue when you can (easily) find a DVD player in the $15 range?

When every PS3 is included in these numbers this becomes a fairly sad announcement ...