HappySqurriel said:
Ail said:
jahheim said:
i'm neutral on bobby, but to say that he hasn't left his mark on activision or the video game industry would be a stretch.. he bought atvi when it was doing under $100mm sales and turned it into the largest 3rd party developer.. and you can say "aside from CoD and GH" but why would you discount 2 of the most successful franchises ever? The fact that the other titles haven't performed as well on a relative basis shouldn't take away from that success.
i also think it's wrong to judge him necessarily on development of the games, clearly he is not sitting in front of a computer programming and drawing art, but he's clearly done a pretty good job of rounding up talented developers and the merger with vivendi i would say is nothing short of a financial success.
i agree that blizzard operates pretty independently within atvi but mike morhaime and bobby are always on the road together so its not like its 2 separate companies
in terms of what bobby has claims on.. its a lot more than i could ever hope to have but i guess that depends on your viewpoitn
and nobody operates their business purely on an roi basis.. thats like saying you'd rather do $1 of sales if you can get 90% margin instead of $100 of sales with 40% margin.. you can operate your biz for RIO's but i'll take the $40 over the $0.90 any day..
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I know the ROI thingy, that is why the threat of pulling away from PS3 based on ROI seem so stupid....
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Except, of course, it is unlikely that Activision-Blizzard would reduce their investments they would just put them towards different platfoms that have higher ROI; which would translate into more profit off of the same investment.
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You seem to be one of the very few posters who understand this concept. It's very apparent which posters have the least business sense or core comprehension of how businesses select which projects to engage.
